UK-Leeds: Advertising and marketing services.

Section I: Contracting Authority

I.1) Name, Addresses and Contact Point(s):
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100, Email: m.hayter@leedstrinity.ac.uk
Contact: Mark Hayter
Main Address: https://www.leedstrinity.ac.uk/, Address of the buyer profile: https://neupc.delta-esourcing.com/
NUTS Code: UKE42

I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No

I.4)Type of the contracting authority:
Body governed by public law

I.5) Main activity:
Education

Section II: Object Of The Contract

II.1) Scope of the procurement

II.1.1) Title: Media Buying
Reference number: PFB022LTU

II.1.2) Main CPV code:
79340000 - Advertising and marketing services.


II.1.3) Type of contract: SERVICES

II.1.4) Short description: The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.
The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy:
•Drive Awareness – Make audiences aware of Leeds Trinity University
•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries
•Drive Applications – Make audiences apply to Leeds Trinity University
•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol

II.1.6) Information about lots
This contract is divided into lots: No

II.1.7) Total value of the procurement (excluding VAT)
Value: 675,000

Currency:GBP

II.2) Description

II.2.2) Additional CPV code(s):
Not Provided

II.2.3) Place of performance
Nuts code:
UKE42 - Leeds

Main site or place of performance:
Leeds


II.2.4) Description of the procurement: The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.
The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy:
•Drive Awareness – Make audiences aware of Leeds Trinity University
•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries
•Drive Applications – Make audiences apply to Leeds Trinity University
•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: Yes
Description of these options:The contract is subject to annual review

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/G3N7J64SCS


Section IV: Procedure

IV.1) Description

IV.1.1)Type of procedure: Open


IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No


IV.1.6) Information about electronic auction
An electronic auction has been used: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure
Notice number in the OJEU: 2021/S 000-026967



IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

Contract No: Not Provided
Lot Number: Not Provided
Title: Not Provided

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 22/02/2022

V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 11
Number of tenders received by electronic means: 11

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
NetNatives Ltd, 12357553
Lees House, 21-23 Dyke Road, Brighton, BN1 3FE, United Kingdom
Tel. +44 1273734640
NUTS Code: UKJ21
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 675,000
Total value of the contract/lot: 675,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No

Section VI: Complementary information

VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=670026913

VI.4) Procedures for review

VI.4.1) Review body
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100

VI.4.2) Body responsible for mediation procedures
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided

VI.4.4) Service from which information about the review procedure may be obtained
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100

VI.5) Date of dispatch of this notice: 23/02/2022