Leeds Trinity University: Media Buying

UK-Leeds: Advertising and marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Leeds Trinity University
       Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
       Tel. +44 1132837100, Email: m.hayter@leedstrinity.ac.uk
       Contact: Mark Hayter
       Main Address: https://www.leedstrinity.ac.uk/, Address of the buyer profile: https://neupc.delta-esourcing.com/
       NUTS Code: UKE42

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Education

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Media Buying            
      Reference number: PFB022LTU

      II.1.2) Main CPV code:
         79340000 - Advertising and marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.
The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy:
•Drive Awareness – Make audiences aware of Leeds Trinity University
•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries
•Drive Applications – Make audiences apply to Leeds Trinity University
•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 675,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKE42 - Leeds
   
      Main site or place of performance:
      Leeds
             

      II.2.4) Description of the procurement: The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.
The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy:
•Drive Awareness – Make audiences aware of Leeds Trinity University
•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries
•Drive Applications – Make audiences apply to Leeds Trinity University
•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol

      II.2.5) Award criteria:
       Not Provided

      II.2.11) Information about options
         Options: Yes
         Description of these options:The contract is subject to annual review

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/G3N7J64SCS


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2021/S 000-026967
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 22/02/2022

      V.2.2) Information about tenders
         Number of tenders received: 11
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: 0          
         Number of tenders received from tenderers from non-EU Member States: 11          
         Number of tenders received by electronic means: 11

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             NetNatives Ltd, 12357553
             Lees House, 21-23 Dyke Road, Brighton, BN1 3FE, United Kingdom
             Tel. +44 1273734640
             NUTS Code: UKJ21
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 675,000          
         Total value of the contract/lot: 675,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=670026913

   VI.4) Procedures for review

      VI.4.1) Review body
          Leeds Trinity University
          Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
          Tel. +44 1132837100

      VI.4.2) Body responsible for mediation procedures
          Leeds Trinity University
          Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
          Tel. +44 1132837100

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
          Leeds Trinity University
          Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
          Tel. +44 1132837100

   VI.5) Date of dispatch of this notice: 23/02/2022