University of Huddersfield: Creative Development & Design Framework

UK-Huddersfield: Marketing services.

Scope

Description: The University of Huddersfield intends to establish a multi-supplier framework agreement for the supply of Creative Development and Design Services.
The framework will consist of two lots:
Lot 1: Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Lot 2: All other Audience sub-brand creative development and design delivery (non-UG)
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://neupc.delta-esourcing.com/tenders/UK-UK-Huddersfield:-Marketing-services./29N5648P98

To respond to this opportunity, please click here:
https://neupc.delta-esourcing.com/respond/29N5648P98

Total value (estimated):

GBP 1,410,000 excluding VAT GBP 1,692,000 including VAT

Lots

Lot 1 : Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Description: The University is in the process of developing a new brand strategy, following a piece of brand perceptions research.
The successful supplier will deliver the creative development and design elements for all high-profile undergraduate student recruitment campaigns, including collateral to be used in large-scale, multi-channel advertising campaigns, web content, print material etc.
The successful supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework , who may develop small-scale items that support undergraduate activity.
The successful supplier may work on the visual development of the University brand and the University brand guidelines.
Value (estimated):
GBP 1,250,000 excluding VAT GBP 1,500,000 including VAT
Contract dates (estimated)
13/10/2025 to 12/10/2027
CPV Classifications:
79342000 - Marketing services.
   
Contract can be extended:
Yes

Extension Date:
12/10/2029

Delivery regions:
UKE44 Calderdale and Kirklees

Award criteria:
Quality criterion - Name: Tender Specific Questions / Weighting: 15
Quality criterion - Name: Building an Effective Partnership & Capacity Management / Weighting: 12.5
Quality criterion - Name: Account Structure & Experience / Weighting: 12.5
Quality criterion - Name: Added Value & Sustainability / Weighting: 5
Quality criterion - Name: References / Weighting: 5
Quality criterion - Name: Creative Brief - Proposed Approach Narrative / Weighting: 10
Quality criterion - Name: Creative Brief - Presentation / Weighting: 15
Quality criterion - Name: Creative Brief – Itemised Quote / Pricing Response / Weighting: 15
Quality criterion - Name: Standard Rates & Future Pricing/Inflation / Weighting: 10

Legal and financial capacity conditions of participation: As set out in Invitation to Tender documents
Technical ability conditions of participation: Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University’s minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management.
Tenderers which do not achieve the declared ‘total minimum score to proceed’ will be excluded from further evaluation.
Lot 2 : All other Audience sub-brand creative development and design delivery (non-UG)
Description: Suppliers work with Postgraduate, Distance Learning and International Marketing Teams to deliver the creative development and design elements for related student recruitment campaigns, including collateral to be used in digital advertising campaigns, web content, print material etc.
The supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework, who may develop small-scale items that support audience-specific activity.
There may also be opportunity to work with organisational departments to create sub-brands for internal use e.g. Student Services.
Value (estimated):
GBP 160,000 excluding VAT GBP 192,000 including VAT
Contract dates (estimated)
13/10/2025 to 12/10/2027
CPV Classifications:
79342000 - Marketing services.
   
Contract can be extended:
Yes

Extension Date:
12/10/2029

Delivery regions:
UKE44 Calderdale and Kirklees

Award criteria:
Quality criterion - Name: Tender Specific Questions / Weighting: 15
Quality criterion - Name: Building an Effective Partnership & Capacity Management / Weighting: 12.5
Quality criterion - Name: Account Structure & Experience / Weighting: 12.5
Quality criterion - Name: Added Value & Sustainability / Weighting: 5
Quality criterion - Name: References / Weighting: 5
Quality criterion - Name: Creative Brief - Proposed Approach Narrative / Weighting: 10
Quality criterion - Name: Creative Brief - Presentation / Weighting: 15
Quality criterion - Name: Creative Brief – Itemised Quote / Pricing Response / Weighting: 15
Quality criterion - Name: Standard Rates & Future Pricing/Inflation / Weighting: 10

Legal and financial capacity conditions of participation: As set out in Invitation to Tender documents
Technical ability conditions of participation: Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University’s minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management.
Tenderers which do not achieve the declared ‘total minimum score to proceed’ will be excluded from further evaluation.    

Submission

Enquiry deadline: 22/08/2025 Time: 12:00Tender submission deadline: 29/08/2025 Time: 12:00
Submission address and any special instructions: https://neupc.delta-esourcing.com
An electronic auction will be used: No
Languages that may be used for submission: English, Award decision date (estimated): 26/09/2025

Procedure

Procedure type: Open procedure

Contracting authority

       University of Huddersfield, PVLZ-8691-TYWT
       Queensgate, Huddersfield, HD1 3DH, United Kingdom
       Email: c.gunton@hud.ac.uk
       Contact: Claire Gunton
       Address of the buyer profile: www.hud.ac.uk

Organisation type: REGIONAL_AUTHORITY
Devolved regulations that apply: None