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York St John University: Digital Marketing

  York St John University has published this notice through Delta eSourcing

Notice Summary
Title: Digital Marketing
Notice type: Contract Award Notice
Authority: York St John University
Nature of contract: Not applicable
Procedure: Open
Short Description: The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle. These are the main activities around which we have promoted the institution. We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.
Published: 31/08/2018 12:18

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UK-York: Marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       York St John University
       Lord Mayors Walk, York, YO31 7EX, United Kingdom
       Tel. +44 1904876611, Email: tenders@yorksj.ac.uk
       Contact: Paul Revell
       Main Address: https://www.yorksj.ac.uk/
       NUTS Code: UKE21

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: Yes

   I.4)Type of the contracting authority:
      Other type:: University

   I.5) Main activity:
      Education

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Digital Marketing            
      Reference number: Not Provided

      II.1.2) Main CPV code:
         79342000 - Marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle. These are the main activities around which we have promoted the institution.

We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 320,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
            79340000 - Advertising and marketing services.
            79413000 - Marketing management consultancy services.


      II.2.3) Place of performance
      Nuts code:
      UKE21 - York
   
      Main site or place of performance:
      York
             

      II.2.4) Description of the procurement: The University recognises that digital advertising is now a cornerstone of the marketing mix that institutions adopt to reach their target audiences, principally still for traditional UG and PG student recruitment, but also increasingly as universities diversify their portfolio of courses and activities.

We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we diversify into new markets (such as postgraduate, distance learning and continuing professional development) and as we seek to enhance our wider reputation.

      II.2.5) Award criteria:
      Quality criterion - Name: Account Management / Personnel / Weighting: 5
      Quality criterion - Name: Proposal / Evidence of Capability / Weighting: 30
      Quality criterion - Name: Customer Support / Services / Weighting: 10
      Quality criterion - Name: Innovation / New Solutions / Weighting: 10
      Quality criterion - Name: Management Information / Reporting / Weighting: 5
      Quality criterion - Name: Social / Environmental Impact / Weighting: 10
                  
      Pricing - Weighting: 30
            

      II.2.11) Information about options
         Options: Yes
         Description of these options:Due to the variable nature of creative industries, alternative commercial models to those outlined in the tender documentation will be accepted for consideration at the sole discretion of the University.

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2018/S 73-162303
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 22/08/2018

      V.2.2) Information about tenders
         Number of tenders received: 26
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: 26

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Natives Online Limited
             Ground and 4th Floor, Lees House, 21 Dyke Road, Brighton, BN1 3FE, United Kingdom
             Tel. +44 1273734640, Email: ben.newman@netnatives.co.uk
             Internet address: http://netnatives.com/
             NUTS Code: UKJ21
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 320,000          
         Total value of the contract/lot: 320,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
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   VI.4) Procedures for review

      VI.4.1) Review body
          York St John University
          Lord Mayors Walk, York, YO31 7EX, United Kingdom
          Tel. +44 01904876611

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 31/08/2018




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