UK-Leeds: Advertising and marketing services.

Section I: Contracting Authority

I.1) Name, Addresses and Contact Point(s):
Leeds Beckett University
C Building, Portland Way, Leeds, LS1 3HE, United Kingdom
Tel. +44 1138123841, Email: s.e.beckett@leedsbeckett.ac.uk
Contact: Sarah Beckett
Main Address: www.leedsbeckett.ac.uk
NUTS Code: UKE42

I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No

I.4)Type of the contracting authority:
Body governed by public law

I.5) Main activity:
Education

Section II: Object Of The Contract

II.1) Scope of the procurement

II.1.1) Title: RB737 Media Buying Framework
Reference number: RB737

II.1.2) Main CPV code:
79340000 - Advertising and marketing services.


II.1.3) Type of contract: SERVICES

II.1.4) Short description: Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

II.1.6) Information about lots
This contract is divided into lots: Yes

II.1.7) Total value of the procurement (excluding VAT)
Value: 630,000

Currency:GBP

II.2) Description (lot no. 1)


II.2.1) Title:UK Media Buying
Lot No:1

II.2.2) Additional CPV code(s):
79342000 - Marketing services.


II.2.3) Place of performance
Nuts code:
UKE42 - Leeds

Main site or place of performance:
Leeds


II.2.4) Description of the procurement: •Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.
•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat)
•Campaign Management: Oversee the execution of campaigns.
•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.
•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.
•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.
•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: No


II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894

II.2) Description (lot no. 2)


II.2.1) Title:International Media Buying
Lot No:2

II.2.2) Additional CPV code(s):
79342000 - Marketing services.


II.2.3) Place of performance
Nuts code:
UKE42 - Leeds

Main site or place of performance:
Leeds


II.2.4) Description of the procurement: •Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.
•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers.
•Campaign Management: Oversee the execution of campaigns.
•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.
•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.
•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.
•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: No


II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

IV.1.1)Type of procedure: Open


IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No


IV.1.6) Information about electronic auction
An electronic auction has been used: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure
Notice number in the OJEU: 2024/S 000-017832



IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

Contract No: Not Provided
Lot Number: 1
Title: RB737 Media Buying Framework

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 02/12/2024

V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 4 (SME - as defined in Commission Recommendation 2003/361/EC)
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 12
Number of tenders received by electronic means: 12

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
Education Cubed, 08045459
30-31 Devonshire Place, Brighton, BN2 1QB, United Kingdom
Tel. +44 1273443577, Email: tenders@educationcubed.com
NUTS Code: UKJ21
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 630,000
Total value of the contract/lot: 630,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No

Section VI: Complementary information

VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=907188745

VI.4) Procedures for review

VI.4.1) Review body
Leeds Beckett University
C Building, Portland Way, Leeds, LS1 3HE, United Kingdom
Tel. +44 1138124634

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided

VI.4.4) Service from which information about the review procedure may be obtained
Not Provided

VI.5) Date of dispatch of this notice: 03/12/2024