UK-Leeds: Advertising and marketing services.
Section I: Contracting Authority
I.1) Name and addresses
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100, Email: m.hayter@leedstrinity.ac.uk
Contact: Mark Hayter
Main Address: https://www.leedstrinity.ac.uk/, Address of the buyer profile: https://neupc.delta-esourcing.com/
NUTS Code: UKE42
I.2) Joint procurement
The contract involves joint procurement: No.
In the case of joint procurement involving different countries, state applicable national procurement law: Not provided
The contract is awarded by a central purchasing body: No.
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://neupc.delta-esourcing.com/
Additional information can be obtained from: the abovementioned address
Tenders or requests to participate must be sent electronically via https://neupc.delta-esourcing.com/ to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education

Section II: Object
II.1) Scope of the procurement
II.1.1) Title: Media Buying
Reference Number: PFB022LTU
II.1.2) Main CPV Code:
79340000 - Advertising and marketing services.

II.1.3) Type of contract: SERVICES
II.1.4) Short description: The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.
The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy:
•Drive Awareness – Make audiences aware of Leeds Trinity University
•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries
•Drive Applications – Make audiences apply to Leeds Trinity University
•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol
II.1.5) Estimated total value:
Value excluding VAT: 500,000
Currency: GBP
II.1.6) Information about lots:
This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV codes:
Not Provided
II.2.3) Place of performance:
UKE42 Leeds

II.2.4) Description of procurement: The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.
The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy:
•Drive Awareness – Make audiences aware of Leeds Trinity University
•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries
•Drive Applications – Make audiences apply to Leeds Trinity University
•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: 500,000
Currency: GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals: At the expiry of this contract, it is envisaged a superseding contract will be in place

II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: Yes
Description of options: The contract is subject to annual review
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/G3N7J64SCS


Section III: Legal, Economic, Financial And Technical Information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
Not Provided
III.1.2) Economic and financial standing
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.3) Technical and professional ability
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.5) Information about reserved contracts (if applicable)
The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No
The execution of the contract is restricted to the framework of sheltered employment programmes: No

III.2) Conditions related to the contract
III.2.1) Information about a particular profession
Reference to the relevant law, regulation or administrative provision:
Not Provided
III.2.2) Contract performance conditions
Not Provided
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No

Section IV: Procedure
IV.1) Description OPEN
IV.1.1) Type of procedure: Open

IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement - NO
In the case of framework agreements justification for any duration exceeding 4 years: Not Provided


IV.1.6) Information about electronic auction:
An electronic auction will be used: No
Additional information about electronic auction: Not provided
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure:
Notice number in the OJ S: Not provided
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 01/12/2021 Time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted: English,
IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
Duration in month(s): 3

IV.2.7) Conditions for opening of tenders:
Date: 01/12/2021
Time: 12:00
Place:
https://neupc.delta-esourcing.com


Section VI: Complementary Information
VI.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: 30 months from award of this contract
VI.2) Information about electronic workflows
Electronic ordering will be used Yes
Electronic invoicing will be accepted Yes
Electronic payment will be used Yes
VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://neupc.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./G3N7J64SCS

To respond to this opportunity, please click here:
https://neupc.delta-esourcing.com/respond/G3N7J64SCS
VI.4) Procedures for review
VI.4.1) Review body:
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100
VI.4.2) Body responsible for mediation procedures:
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Not Provided
VI.4.4) Service from which information about the lodging of appeals may be obtained:
Leeds Trinity University
Brownberrie Lane, Leeds, LS18 5HD, United Kingdom
Tel. +44 1132837100
VI.5) Date Of Dispatch Of This Notice: 27/10/2021

Annex A