UK-York: Marketing services.

Section I: Contracting Authority

I.1) Name, Addresses and Contact Point(s):
York St John University
Lord Mayors Walk, York, YO31 7EX, United Kingdom
Tel. +44 1904876611, Email: tenders@yorksj.ac.uk
Contact: Paul Revell
Main Address: https://www.yorksj.ac.uk/
NUTS Code: UKE21

I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: Yes

I.4)Type of the contracting authority:
Other type:: University

I.5) Main activity:
Education

Section II: Object Of The Contract

II.1) Scope of the procurement

II.1.1) Title: Digital Marketing
Reference number: Not Provided

II.1.2) Main CPV code:
79342000 - Marketing services.


II.1.3) Type of contract: SERVICES

II.1.4) Short description: The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle. These are the main activities around which we have promoted the institution.

We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.

II.1.6) Information about lots
This contract is divided into lots: No

II.1.7) Total value of the procurement (excluding VAT)
Value: 320,000

Currency:GBP

II.2) Description

II.2.2) Additional CPV code(s):
79340000 - Advertising and marketing services.
79413000 - Marketing management consultancy services.


II.2.3) Place of performance
Nuts code:
UKE21 - York

Main site or place of performance:
York


II.2.4) Description of the procurement: The University recognises that digital advertising is now a cornerstone of the marketing mix that institutions adopt to reach their target audiences, principally still for traditional UG and PG student recruitment, but also increasingly as universities diversify their portfolio of courses and activities.

We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we diversify into new markets (such as postgraduate, distance learning and continuing professional development) and as we seek to enhance our wider reputation.

II.2.5) Award criteria:
Quality criterion - Name: Account Management / Personnel / Weighting: 5
Quality criterion - Name: Proposal / Evidence of Capability / Weighting: 30
Quality criterion - Name: Customer Support / Services / Weighting: 10
Quality criterion - Name: Innovation / New Solutions / Weighting: 10
Quality criterion - Name: Management Information / Reporting / Weighting: 5
Quality criterion - Name: Social / Environmental Impact / Weighting: 10

Pricing - Weighting: 30


II.2.11) Information about options
Options: Yes
Description of these options:Due to the variable nature of creative industries, alternative commercial models to those outlined in the tender documentation will be accepted for consideration at the sole discretion of the University.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

IV.1.1)Type of procedure: Open


IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No


IV.1.6) Information about electronic auction
An electronic auction has been used: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure
Notice number in the OJEU: 2018/S 73-162303



IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

Contract No: Not Provided
Lot Number: Not Provided
Title: Not Provided

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 22/08/2018

V.2.2) Information about tenders
Number of tenders received: 26
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: 26

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
Natives Online Limited
Ground and 4th Floor, Lees House, 21 Dyke Road, Brighton, BN1 3FE, United Kingdom
Tel. +44 1273734640, Email: ben.newman@netnatives.co.uk
Internet address: http://netnatives.com/
NUTS Code: UKJ21
The contractor is an SME: No

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 320,000
Total value of the contract/lot: 320,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No

Section VI: Complementary information

VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=342625469

VI.4) Procedures for review

VI.4.1) Review body
York St John University
Lord Mayors Walk, York, YO31 7EX, United Kingdom
Tel. +44 01904876611

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided

VI.4.4) Service from which information about the review procedure may be obtained
Not Provided

VI.5) Date of dispatch of this notice: 31/08/2018